Pros and cons of using online business directories

Have you ever asked yourself one of the following questions?

• Why should I register to a business directory?
• What is an online business directory?
• What is the best business directory?
• Where and how can I list my small business for free?
• Where can I advertise my business locally for free?

This article answers these questions and helps you understand the benefits and drawbacks of using an online business directory.

Benefits

Improved SEO and online presence

Using online business directories helps search engine optimization by adding more inbound links. The more times your business appears in search results, the more likely users are to click through.

Improved brand awareness

Boost brand awareness by advertising your services and developing a brand image via directories. Keep your profile up to date to build reputation.

Drawbacks

Managing profiles across many directories is time-consuming and repetitive. Listing management services can help, but often come with a cost.

Final Thoughts

It’s worth the trouble to list your business only in top online business directories and claim your profile if your data is old or inaccurate.